Brand, Product & Creative Direction · 2013–2021

Obi Kinomi

An independent lifestyle brand founded and directed from concept through product development, manufacturing, e-commerce and campaign execution.

Selected work
Naomi Lee O’Brien
Yarra Valley, Victoria
Obi Kinomi indigo accessories collection arranged with a cream hat

An independent lifestyle brand founded and directed from concept through product development, manufacturing, e-commerce and campaign execution. The project reflects a practical approach grounded in material understanding, thoughtful execution and a strong connection between design intent and the finished outcome.